Cobra is a pioneering and innovative enterprise, constantly striving for progress. Its technical, operational, management, and professional abilities have always been among the top in China's glasses retail industry. In the late 1970s, "Daming" was the first to introduce computer optometry machines, film inspection machines, and automatic edge grinding machines. Later, new comprehensive optometry machines, computer edge grinding machines, and corneal mappers were gradually used. The hardware equipment for optometry and lens matching ensured that customers received reliable product quality and service quality. The professional technology and business philosophy of "Daming" have always been at the forefront of the industry. Daming "was the earliest enterprise in the field of eyewear retail to open a boutique store and develop a high-end eyewear consumer market; It is one of the earliest merchants to introduce and introduce internationally renowned eyewear brands to Chinese consumers; It is one of the merchants that gathers the most famous international eyewear brands; It is one of the earliest enterprises in Beijing to carry out chain operation; It is the first merchant to promote soft contact lenses; It is the first batch of merchants in China to prepare progressive multifocal glasses... These many firsts fully reflect the strength and innovative spirit of "Daming".Adhering to the principle of "quality first" of the time-honored brand is also an important support point for the long-lasting development of the "Daming" brand. To ensure quality, "Daming" implements full process control over all stages of incoming inspection and delivery. We will focus on product quality, strictly control procurement, and only distribute branded products that meet quality standards (national and international standards) or quality certification. All products will be purchased through legitimate channels. Secondly, we will focus on the quality of optometry and ensure that the hardware configuration of optometry and optometry meets national standards. Optometers and optometrists will receive unified training, hold certificates, and undergo strict quality inspections. Only when all products meet high-quality standards can they be sold and delivered. We focus on quality supervision and inspection three times, and hire the Product Quality Inspection Institute of the Beijing Municipal Bureau of Technical Supervision to conduct spot checks on product quality throughout the year. For many years, it has been rated as a "reliable unit for optometry and glasses quality" and "one of the top ten commercial and high-quality service enterprises in Beijing" by Beijing. In 1998, it was named a famous trademark in Beijing. In the previous national product quality inspections, the quality of glasses was 100% qualified for six consecutive years. It is a national supervision and inspection notification commendation enterprise and a "consumer trustworthy" certification unit in its region.
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